I run a software company manufacturing enterprise content management products that has been offering maintenance on its products for nearly 30 years and that has never failed to produce at least one major update per year during that time. We have also always offered multiple year options for our software maintenance. We call it the ASU, Automatic Software Upgrade. We currently offer 1, 2, 3, 4 and 5 year terms; the longer the term, the lower the cost per year.
I got the idea for a new software maintenance offering from Garmin, the satellite navigation company. Essentially, I bought a Garmin because the manufacturer of a car I bought in 2008 stopped issuing updates to its integrated satellite navigation system and it is now pretty useless as it doesn’t know about all the new and changed road systems.
An attraction of the Garmin was that they offered a ‘lifetime’ supply of updated maps for a single fee that I could download up to four times a year. The end result is that my Garmin is always up to date with all new and changed roads and is one hundred-percent useful while the satellite navigation system in my car is now useless because it is so out of date.
As well as the advantage of always being up to date the Garmin deal was great because it was a single transaction; I don’t have to worry about renewing it every year and I don’t have to worry about future cost increases.
I thought why not offer a similar deal to RecFind 6 customers? They too have to keep up to date and they too don’t want to worry about having to budget and renew the ASU every year and future cost increases.
In our case we chose to re-name the five year ASU option to the ‘Lifetime’ option. If you choose the Lifetime option you automatically receive all updates for as long as you use RecFind 6 and you also receive free support via email and our web form for as long as you use RecFind 6.
The fee is one-time and the price is therefore fixed for life. You no longer have to worry about budgeting and contracting for renewals every year and your RecFind 6 software will continue to be relevant, fully supported and improved with new and enhanced functionality.
If at any time in the future a customer purchases new software from us or additional licences they can be added to its Lifetime ASU for a single one-time fee.
Frank’s perspective:
“For the record, I buy a lot of software for our development team and none offer lifetime maintenance; all only offer annual maintenance and it is very expensive (up to 25% of the value of the software) and the price seems to go up every year. If I could convince my software vendors to offer a lifetime deal I would jump at the offer.”
Frank McKenna | Knowledgeone Corporation
CEO & Sales & Marketing Director
f.mckenna@knowledgeonecorp.com
Why aren’t more software vendors offering this same maintenance option?